In continuation of our last blog, here are 4 other places to promote BeAddy. In this blog post, we will give you a few more options next to the standard, social media, email, and influencer marketing possibilities.
Ⅰ
Collaborate
Teamwork is dreamwork! Collaborate on a unique project or product: Instead of just promoting each other's products, you could collaborate on a project or product that showcases both of your strengths. This could be a joint webinar, podcast, or even a physical product that incorporates both of your product offerings.
Ⅱ
Co-creation
Co-create content: Content marketing is a powerful way to promote your business, and you can make it even more effective by co-creating content with your partner. This could be a blog post, video, or social media post that highlights both of your businesses offerings. Or even something more live, like a joint webinar or podcast. Just by combining the audiences of both companies, you will definitely increase your reach in a big way. Not only in the live space but afterwards you can keep on sharing the blogs or social posts afterwards. While there is already collaboration named in this list, where you just like co-creation work together to reach your goals. Collaboration and co-creation are related concepts that involve working together, co-creation places more emphasis on creativity and innovation, while collaboration emphasizes achieving a specific goal or outcome.
Ⅲ
Giveaways
Hey, people like free stuff.. host a joint giveaway. Giveaways are a great way to get people excited about your businesses, and you can make it even more interesting by hosting a joint giveaway with your partner. You could give away a prize that features both of your products/services or even create a scavenger hunt or challenge that requires participants to interact with both of your businesses. Think for example something like tickets to a webinar which is linked to one of our products. Or you could offer a free digital marketing assessment to a limited number of winners. This could involve reviewing their website, social media channels, and other online assets, and providing personalized recommendations to help them improve their digital marketing efforts.
Remember, when creating giveaways for a mar-tech company, it's important to offer something that is both useful and relevant to your client's target audience. By providing giveaways that align with your client's brand and messaging, you can help them generate interest and engagement with their marketing campaigns.
Ⅳ
Support a cause
Support a cause together: Partnering with your partner to support a cause or charity that aligns with both of your values can be a great way to promote your businesses while doing something positive for your community. You could donate a portion of your profits to the cause, or even organize an event or fundraiser together. Of course its the best to choose a cause that is close to your own product. A few examples of causes in the mar-tech are digital literacy, data privacy, innovation in marketing or transparency in advertising. Every field of work can improve and there are always companies to find which have great ideas to improve the field and can use some extra funding or attention. What is a better way to create some attention for them and ultimately you as well?!
Remember, these approaches may not be suitable for all businesses, so be sure to consider your partner's preferences and audience before trying them out.